The goal of competing in a niche market is obvious—to outsell their rivals by winning over a large portion of the specific target market—but achieving this goal can be a challenge. One of the best ways to dominate your market is to be sure that you have the largest Web site in your market.

Having a good understanding of what your competitors are doing and the extent of their online presence can help. Check out the Web sites of your competition to see what they are doing and to ensure that you have as many pages as they do. To help you determine the size of your competitors’ Web sites, go to yahoo.com and doing a search such as site:www.domainname.com. This search returns the number of pages indexed on Yahoo! and is a close estimate of the number of pages that a site contains.

This tactic of being the largest site works as long as your site’s inner linking is working properly.  If you are the undisputed authority or leader in your market, larger Web sites will be more prone to link to your site, further increasing the potential traffic to your site. An added bonus to a larger site is that you need fewer inlinks from other sites in your market to get your pages ranked highly on search engines.

Your goal is to create a higher number of pages of quality content. If you do not have many products and have added as many as you can to your site, then you can increase the size of your site by starting a blog and posting unique content. Your blog can offer regular updates on products in your market, product reviews, and other topics of interest relevant to your niche. If you need new blog content, try Google Wonder Wheel to generate ideas for new topics.