Diigo, a research and collaborative research tool as well as a knowledge-sharing community and social content site, is one of the best tools that we have used to manage our SEO marketing efforts and our writers. Large keyword lists were once managed in Excel, which meant that for sites of, say, one million pages, managing content and keywords for each page was impossible.
Instead of simply bookmarking a web page that you want to share with others, or refer to later, Diigo allows you to highlight specific sections or text on a web page, similarly to how you use a yellow highlighter to highlight key passages and text on paper documents.
With this ability, you can use Diigo to set up groups and post notes on each page. This means that you can post a note on a page for your SEO team, indicating the keyword that you want them to use for that page, and then share that page with them. You can also post notes on pages that contain topics that you want your writers to write about, or you can have an editor highlight errors in content and notify them to fix the errors.
Diigo provides you with numerous possibilities for managing your SEO efforts. It has tremendously improved our workflow.
The following are a couple of ideas for using Diigo.
Set Up an SEO Group
1. Post notes on your pages containing the keywords that you want your SEO team to use when marketing that page .
2. You can post notes on other sites that your group will see; therefore, if you see a good article somewhere online, post a note on it and indicate to your writers to create a similar article or use he article during their research.
Set Up a Content Group
1. For many content pages, you will notice that you can create another article related to the current article’s content. Wikipedia does this with their links to related pages, something that your site should also offer. Diigo allows you to make a note to create a new article and have the current article link to the new article.
2. Hire an editor to highlight your writers’ errors.
Set Up a Design/Site Maintenance Group
1. Use Diigo to inform your designers or programmers of any changes that you want made, or of any errors on the site.
Offsite Writers Group
1. If you come across a forum/blog/answer site with a topic related to your market, use Diigo to make a quick note on that site that informs your writer that he or she should create a post on the site.
These are just a couple ideas on how you can use Diigo to improve your SEO productivity. I hope that you have found these hints to be useful, and if you have other good ideas, please share them in the comments below.
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