One of the best methods to increase conversions is to create mini-review sites to promote your products. A mini-review site allows you to increase presence on your site through useful reviews of your product for potential consumers and by providing a place where existing users of your products can connect with other consumers.

The average conversion rate that we see from review sites is about 3%, which is an extremely attractive metric.

You can develop your own mini-review site template from scratch, or if you are pressed for time and/or lack the technical skills, you can use a Wordpress theme to quickly get your site up and running.

The following offer a few review plugins that are compatible with Wordpress:

http://www.wpreviewsite.com/

http://www.wpreviewengine.com/

These plugins are fine if you want to get started quickly, but are not ideal and do not provide sophisticated functionality. We are currently developing a new theme for mini-review sites, and plan to launch it by February 2010. If you would like to be notified when it is available, be sure to subscribe to our email list.

The most important aspect of your mini-review site is that you develop a quality site. Regardless of the tool that you use to develop the site, be sure that it provides an easy-to-use interface, gives users the ability to quickly and easily create reviews of your products, and has a mechanism to review posts for quality and content. This will increase conversions and contribute to the development of an active, participatory, robust, high-quality user community that people will want to return to again and again.

An effective way to increase the conversions for your online store is to add your products to Kaboodle.com, at

http://www.kaboodle.com/

Kaboodle is a shopping community that allows people to learn about, review, and share and recommend products. If you have experienced the frustration of not being able to find a product through online shopping sites, and don’t want your users to have such an experience, then consider listing your products on Kaboodle.

Kaboodle lets  users organize shopping lists and discover items from other shoppers with similar tastes. Kaboodle also allows users to find  the best prices for certain items, and most of all, provides a friendly environment for shop-a-holics. Users can browse through the hot items in a variety of categories, such as fashion, beauty, gadgets, and for the home. The site also gives users information on the best deals, weekly specials, and recommends stores that their staff loves. Style gurus can also create their own styleboard galleries where they can show off their own personal collage of items that match their individual styles.

Kaboodle gives users both an efficient and fun online shopping experience as well as a community in which members can share advice, give feedback, join groups, and make product recommendations.